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Bulk Bags for Charms: When to Buy 100 vs 1,000

Bulk Bags for Charms: When to Buy 100 vs 1,000

Posted by AppleZipBags Team on Sep 15th 2026

Should you buy 100 or 1,000 bags for charms?

The answer depends primarily on whether your packaging format is still being tested or has already become a predictable part of your operation.

If you are still determining:

  • Bag size

  • Charm fit

  • Zipper clearance

  • Label placement

  • Clear vs. colored packaging

  • Number of charms per bag

a 100-pack usually provides more flexibility.

Once the packaging format is proven and your business consistently uses hundreds of bags:

1,000-pack quantities can make significantly more operational sense.

Apple Zip Bags offers jewelry bags for charms and other small jewelry components.

The simplest rule is:

Buy 100 when you are testing. Buy 1,000 when the bag is proven and consumption is predictable.

Quick Answer: Should You Buy 100 or 1,000 Charm Bags?

Situation Better Starting Point
Testing a new bag size 100
Launching a new charm collection 100
Testing label placement 100
Comparing clear vs. colored bags 100
Low monthly sales 100
New display cards 100
Proven bag size 1,000
Many SKUs use one size 1,000
High monthly usage 1,000
Wholesale charm business 1,000
Frequent reordering 1,000
Predictable demand 1,000
Recurring craft kits 1,000
Subscription-box production 1,000

Bulk purchasing should happen after:

fit → testing → standardization → demand calculation.

Not before.

When Should You Buy 100 Bags for Charms?

A 100-pack is especially useful when:

uncertainty still exists.

The goal is to validate your packaging without creating hundreds of unused bags.

Buy 100 When Testing a New Bag Size

This is the strongest reason to start with a smaller quantity.

Charm dimensions can be deceptive.

A charm may measure:

1 inch

but also include:

  • Bail

  • Jump ring

  • Raised design

  • Pointed edge

The actual packaging footprint may therefore be larger.

Apple Zip Bags' bag size guide provides guidance on measuring products and allowing sufficient room rather than selecting packaging that fits too tightly.

Buy 100 When Launching a New Charm Collection

Suppose you normally sell:

small flat charms.

You introduce:

large pendant charms.

Do not assume your existing bag works.

Test first.

Buy 100 When Testing Metal Charms

Metal charms can be:

small but relatively heavy.

A bag may hold:

20 pieces by volume

while handling better with:

5 or 10.

Test the actual selling quantity.

Buy 100 When Testing Enamel Charms

Enamel charms may have:

  • Irregular outlines

  • Raised surfaces

  • Decorative edges

Test the complete product before standardizing packaging.

Buy 100 When Testing Rhinestone Charms

Rhinestone charms may include:

  • Raised stones

  • Settings

  • Prongs

An overly tight bag can place unnecessary pressure against these areas.

Test first.

Buy 100 When Testing Pendant Charms

Pendant charms frequently include:

  • Bail

  • Jump ring

  • Longer body

Measure the complete assembled product.

Then test.

Buy 100 When Testing Dangling Charms

Dangling components can behave differently inside a package than expected.

Test:

  • Natural positioning

  • Zipper clearance

  • Product removal

before purchasing bulk quantities.

Buy 100 When Testing Charm Cards

A tiny charm may be attached to:

a much larger display card.

Once carded:

the packaging requirement changes completely.

Test the final:

charm + card assembly.

Buy 100 When Testing Labels

A label needs enough space without:

  • Blocking the zipper

  • Covering the entire charm

  • Folding awkwardly

  • Becoming difficult to scan

Test the actual label.

Buy 100 When Testing Colored Bags

Clear packaging is highly versatile.

Colored bags can be useful for:

  • Categories

  • Collections

  • Wholesale

  • Workflow status

But test whether the color system actually improves operations before buying 1,000.

Buy 100 When Monthly Usage Is Low

Suppose you use:

25 charm bags per month.

A 100-pack lasts:

approximately four months.

A 1,000-pack would represent:

approximately 40 months of inventory.

Unless demand is expected to increase substantially:

that may be excessive.

When Should You Buy 1,000 Bags for Charms?

A 1,000-pack becomes much more attractive once:

the uncertainty is gone.

You know:

  • The charm fits

  • The zipper closes comfortably

  • The label fits

  • Staff can pack efficiently

  • The bag works across multiple SKUs

  • Monthly consumption is predictable

At that point:

bulk purchasing becomes an inventory-management decision.

Buy 1,000 When the Bag Size Is Proven

Before buying bulk:

test actual charm inventory.

Do not rely solely on:

dimensions listed in a spreadsheet.

Physically test representative products.

Buy 1,000 When One Bag Works Across Many Charm SKUs

This is one of the strongest arguments for bulk purchasing.

Suppose one clear bag works for:

100 charm SKUs.

Even if each SKU sells slowly:

combined packaging consumption may be substantial.

Example

100 charm SKUs

Average:

6 individually packaged units per SKU each month

100 × 6 =

600 bags per month.

A 1,000-pack lasts:

approximately 1.7 months.

Buy 1,000 When You Keep Reordering 100-Packs

Suppose you use:

500 bags per month.

A 100-pack lasts:

approximately six days.

That creates repeated:

  • Ordering

  • Receiving

  • Restocking

  • Inventory monitoring

A 1,000-pack lasts approximately:

two months.

That is operationally simpler.

Buy 1,000 for Wholesale Charm Businesses

Wholesale orders can consume bags extremely quickly.

Suppose one retailer orders:

25 charm SKUs

with:

10 individually packaged units per SKU.

25 × 10 =

250 bags.

Four similar wholesale orders:

250 × 4 =

1,000 bags.

A 100-pack is no longer practical.

Buy 1,000 for Large Etsy Charm Stores

Suppose an Etsy store processes:

150 orders per month

with an average of:

4 separately packaged charm SKUs.

150 × 4 =

600 bags per month.

A 1,000-pack lasts less than:

two months.

Buy 1,000 for Subscription Kits

Suppose each jewelry-making subscription box contains:

5 individually packaged components.

200 boxes require:

5 × 200 =

1,000 bags.

Bulk quantities become essential.

Buy 1,000 for Jewelry-Making Classes

Suppose:

40 students

receive:

5 individually packaged components.

40 × 5 =

200 bags per class.

Five classes:

1,000 bags.

Buy 1,000 Before Predictable Busy Periods

Charm demand may increase around:

  • Valentine's Day

  • Mother's Day

  • Wedding season

  • Graduation

  • Halloween

  • Christmas

Use previous sales patterns when forecasting packaging requirements.

Shopify's inventory forecasting guide discusses using demand data to estimate future inventory needs.

100 vs. 1,000 Charm Bags: Complete Comparison

Factor 100 Bags 1,000 Bags
Testing size Excellent Poor
New charm collection Excellent Moderate
Testing labels Excellent Poor
Testing color coding Excellent Poor
Low volume Excellent Limited
High volume Limited Excellent
Proven packaging Good Excellent
Many charm SKUs Limited Excellent
Wholesale Limited Excellent
Subscription kits Limited Excellent
Seasonal testing Excellent Moderate
Frequent reordering Poor Excellent
Storage required Low Higher
Inventory commitment Low Higher
Risk if size is wrong Low High

Calculate Your Monthly Charm Bag Usage

Do not calculate bag demand using:

customer orders alone.

One order may contain:

10 separately packaged charms.

Therefore:

one order can consume:

10 bags.

Use This Formula

Monthly customer orders × average individually packaged charm SKUs per order = monthly charm bag demand.

Example: Small Charm Business

50 monthly orders

Average:

2 separately packaged charm SKUs

50 × 2 =

100 bags per month.

A 100-pack lasts:

approximately one month.

A 1,000-pack lasts:

approximately ten months.

Example: Growing Charm Business

100 monthly orders

Average:

4 separately packaged charm SKUs

100 × 4 =

400 bags per month.

A 100-pack lasts:

approximately one week.

A 1,000-pack lasts:

approximately 2.5 months.

Example: Established Charm Business

250 monthly orders

Average:

5 separately packaged charm SKUs

250 × 5 =

1,250 bags per month.

A 1,000-pack does not cover:

one complete month.

Example: High-Volume Charm Business

500 monthly orders

Average:

6 individually packaged charm SKUs

500 × 6 =

3,000 bags per month.

This business may require:

multiple 1,000-packs every month.

Include Charm Samples

Do you send:

free samples?

Include them.

Example:

Normal packaging:

700 bags

Samples:

50

Actual usage:

750 bags.

Include Replacement Components

Some charm businesses send:

  • Spare charms

  • Jump rings

  • Clasps

  • Replacement components

These packages consume bags too.

Include Craft Kits

One craft kit may require:

Bag 1 = charms

Bag 2 = beads

Bag 3 = jump rings

Bag 4 = clasps

Bag 5 = cord

One kit consumes:

five bags.

200 kits consume:

1,000 bags.

Calculate Annual Charm Bag Usage

Monthly consumption:

800 bags

Annual consumption:

800 × 12 =

9,600 bags.

At this level:

repeatedly purchasing only 100 at a time creates unnecessary replenishment work.

Add Safety Stock

Do not plan inventory so precisely that:

the last bag is used immediately before the next shipment arrives.

Packaging needs a buffer.

Shopify's guide to safety stock discusses keeping additional inventory to reduce the risk of stockouts caused by changing demand or replenishment conditions.

Example

Expected monthly usage:

1,000 bags

20% operational buffer:

200

Target:

1,200 bags.

The correct buffer depends on the business.

Factors That Affect Charm Bag Safety Stock

Consider:

  • Supplier lead time

  • Sales volatility

  • Wholesale orders

  • Seasonal demand

  • Promotions

  • Subscription-box production

A business with unpredictable wholesale orders may need:

more buffer.

Calculate Your Charm Bag Reorder Point

Use:

average daily bag usage × supplier lead time + safety stock.

Example

Average daily usage:

30 bags

Lead time:

7 days

Safety stock:

200

30 × 7 =

210

210 + 200 =

410 bags.

Reorder when inventory approaches:

410 bags.

Why Reorder Points Matter

Without a defined reorder point:

packaging is often reordered when someone says:

“We're almost out.”

That is not a reliable inventory system.

Track Charm Bags as Inventory

Once a business uses significant packaging volume:

bags should be treated as operational inventory.

Shopify's inventory management guide discusses broader approaches to inventory tracking and replenishment.

Track:

  • Bag size

  • Color

  • Quantity on hand

  • Monthly consumption

  • Safety stock

  • Reorder point

Give Charm Bags Packaging SKUs

For example:

CH-BAG-XS-CLR

Extra-small clear charm bag

CH-BAG-SM-CLR

Small clear charm bag

CH-BAG-MED-CLR

Medium clear charm bag

This makes internal purchasing easier.

Standardize Charm Bag Sizes Before Buying Bulk

Bulk purchasing works best when:

fewer packaging sizes cover more products.

A charm business might standardize:

Extra small = tiny charms

Small = everyday charms

Medium = pendants

Large = carded charms and sets

Apple Zip Bags also offers larger bags for charm packages requiring additional space.

Why Standardization Makes 1,000-Packs More Practical

Suppose:

40 SKUs use Size A.

60 SKUs use Size B.

25 SKUs use Size C.

Instead of buying dozens of specialized packaging formats:

you replenish three core sizes according to total consumption.

Do Not Standardize at the Expense of Fit

A tiny heart charm and:

large wing pendant

may not belong in the same bag.

Standardization should simplify packaging without creating poor fit.

Clear Bags Are Often Easier to Buy in Bulk

Clear bags can work across:

  • Charm colors

  • Finishes

  • Themes

  • Collections

  • Seasons

That versatility can make them easier to standardize.

Be More Careful With Bulk Colored Bags

Suppose monthly usage is:

1,000 bags.

Distribution:

85% clear

10% blue

5% pink

Demand becomes:

Clear = 850

Blue = 100

Pink = 50

Buying:

1,000 of every color

would create excessive colored inventory.

Forecast Charm Bag Demand by Color

Track each packaging format separately.

For example:

Clear small = 800/month

Clear medium = 250/month

Blue small = 100/month

Pink small = 50/month

Then order according to:

actual consumption.

Seasonal Colored Bags Need Extra Planning

Suppose:

pink bags

are used only for Valentine's collections.

Do not automatically purchase:

1,000

unless projected seasonal demand justifies that quantity.

Plain Bags Can Reduce Bulk-Purchasing Risk

Plain packaging works across:

multiple charm collections.

Brand identity can then be added with:

  • Stickers

  • Labels

  • Cards

  • Inserts

Apple Zip Bags' guide to custom-printed vs. plain jewelry bags discusses the flexibility and branding considerations involved in these packaging choices.

Custom Charm Packaging Requires More Careful Forecasting

Customized packaging may become obsolete if:

  • Logo changes

  • Branding changes

  • Collection ends

  • Product information changes

Forecast carefully before committing to large quantities.

Storage Space Matters

One 1,000-pack may be easy to store.

But suppose you carry:

5 sizes

× 6 colors

× 1,000 bags.

That equals:

30,000 bags.

Packaging inventory can grow rapidly.

Standardization helps.

Calculate Cost Per Charm Bag

Use:

pack price ÷ bag quantity = cost per bag.

Example:

100 bags cost:

$8

$8 ÷ 100 =

$0.08 per bag.

Suppose:

1,000 bags cost:

$10.

$10 ÷ 1,000 =

$0.01 per bag.

Always use current supplier pricing for actual purchasing calculations.

Lower Cost Per Bag Does Not Automatically Mean Better Value

Imagine:

1,000 bags offer a much lower unit cost.

But after receiving them:

you discover the pendant bail catches against the zipper.

Those unused bags are not:

a saving.

The correct sequence is:

fit → test → standardize → forecast → bulk buy.

Consider Inventory Carrying Costs

Packaging inventory consumes:

  • Cash

  • Storage space

  • Employee time

  • Organizational resources

Shopify's discussion of inventory costs explains that inventory creates costs beyond simply purchasing the goods.

That is why:

more inventory

is not automatically:

better inventory management.

Buy 100 When Cash Flow Matters More Than Unit Cost

A smaller business may prefer:

lower immediate inventory commitment

even if:

the per-bag cost is higher.

That can be rational when:

cash is better used for products, marketing or other operating needs.

Buy 1,000 When Reordering Costs More Than Holding Inventory

At higher volume:

repeated purchasing creates its own costs.

Employees spend time:

  • Checking quantities

  • Ordering

  • Receiving

  • Restocking

Bulk quantities can reduce those repeated tasks.

Bulk Charm Bags for Etsy Sellers

Suppose:

75 monthly orders

× 3 separately packaged charms

=

225 bags per month.

A 100-pack lasts less than:

two weeks.

A 1,000-pack lasts approximately:

4.4 months.

If the size is proven:

bulk may be practical.

Bulk Charm Bags for Wholesale Sellers

Wholesale can rapidly change consumption.

Example:

50 SKUs

× 10 packages

=

500 bags

for one wholesale order.

Two similar orders:

1,000 bags.

Bulk Charm Bags for Jewelry Supply Stores

A supply store may carry:

hundreds or thousands of charm SKUs.

One standardized bag size may serve:

many products.

Combined consumption can make:

1,000-pack purchasing highly practical.

Bulk Charm Bags for Craft Shows

Suppose normal monthly consumption is:

500 bags.

Craft-show preparation requires:

Safety stock:

Total requirement:

1,000 bags.

Plan event packaging before production begins.

Bulk Charm Bags for Subscription Boxes

Suppose each box contains:

4 individually packaged charm components.

250 boxes:

4 × 250 =

1,000 bags.

Bulk Charm Bags for Jewelry Classes

Suppose:

25 students

receive:

6 component bags.

25 × 6 =

150 bags per class.

Eight classes require:

1,200 bags.

Bulk Bags for Seasonal Charm Collections

Consider:

Valentine's collection:

500 packages

Wedding collection:

700 packages

Halloween collection:

400 packages

Holiday collection:

900 packages

Seasonal demand can add:

thousands of bags annually.

Don't Forget Packaging Waste

Some bags may be:

  • Damaged

  • Mislabelled

  • Used for samples

  • Used for photography

  • Used internally

A modest operational buffer helps account for normal waste.

Should You Buy More Than 1,000 Charm Bags?

At sufficiently high volume:

yes.

Suppose monthly consumption is:

4,000 bags.

A 1,000-pack represents only:

one week of demand.

The same inventory principles apply regardless of order size.

Use:

forecast demand + safety stock − usable inventory = replenishment requirement.

Should You Buy 1,000 of Every Charm Bag Size?

No.

Order according to:

actual usage.

Example:

Extra small = 1,000/month

Small = 700/month

Medium = 250/month

Large = 75/month

Those sizes should not receive:

identical purchasing quantities.

Should You Buy 1,000 of Every Color?

No.

Forecast:

each color separately.

Clear packaging may represent:

the majority of consumption.

When to Move From 100 to 1,000

The transition becomes increasingly logical when:

  • Bag size has been tested

  • Charm fits comfortably

  • Bail clears the zipper

  • Label fits

  • Staff can pack efficiently

  • Multiple SKUs use the size

  • Monthly demand is predictable

  • You repeatedly reorder 100-packs

  • Storage space is available

The more of these statements are true:

the stronger the argument for bulk purchasing.

Charm Bags Are Usually Inner Packaging

Whether you purchase:

100

or:

1,000,

small resealable bags are generally best treated as:

inner packaging.

They can help with:

  • Separation

  • Identification

  • Organization

  • Containment

They do not automatically replace appropriate shipping protection.

UPS provides general packaging guidance for protecting products during transportation.

Fragile Charms May Need Additional Protection

This can be especially important for charms containing:

  • Rhinestones

  • Glass

  • Gemstones

  • Delicate enamel

  • Fragile dangling components

Depending on the item, additional:

  • Cushioning

  • Wrapping

  • Mailers

  • Boxes

may be appropriate.

Heavy Charms Need Additional Consideration

A bag that comfortably holds:

10 lightweight enamel charms

may not be appropriate for:

10 heavy metal charms.

Evaluate actual:

finished package weight.

Pointed Charms Need Additional Consideration

Stars, arrows, wings and similar designs can create:

pressure points.

Avoid excessively tight packaging.

Do Not Assume Resealable Means Waterproof

Standard charm bags should not automatically be described as:

  • Waterproof

  • Hermetically sealed

  • Leakproof

unless those properties are specifically documented.

Do Not Assume Charm Bags Are Anti-Tarnish

Likewise:

standard plastic packaging should not automatically be described as:

  • Anti-tarnish

  • Archival

  • Museum-grade

unless designed and documented for those applications.

Common Mistakes When Buying Charm Bags in Bulk

Buying 1,000 Before Testing

Test first.

Choosing Quantity Based Only on Unit Price

Fit matters first.

Measuring Only the Charm Body

Include:

bail, jump ring and dangling components.

Ignoring Charm Depth

Raised designs need room.

Ignoring Charm Weight

Small metal charms can become heavy in quantity.

Ignoring Sharp Edges

Pointed components may require additional clearance.

Calculating Demand From Orders Alone

One order may use:

many bags.

Forgetting Samples

Samples consume packaging.

Forgetting Craft Kits

One kit may use:

several bags.

Forgetting Wholesale

One wholesale order can consume:

hundreds.

Ignoring Seasonality

Plan packaging before demand peaks.

Waiting Until Inventory Reaches Zero

Establish a reorder point.

Buying Equal Quantities of Every Size

Order according to consumption.

Buying Equal Quantities of Every Color

Forecast colors separately.

Carrying Too Many Similar Sizes

Standardize where practical.

Buying Custom Packaging Too Early

Branding and collections can change.

Ignoring Storage Space

Bulk packaging still requires organized storage.

Assuming the Lowest Unit Cost Is Always Best

Unused packaging is:

not a saving.

Bulk Charm Bag Buying Checklist

Before choosing between 100 and 1,000, ask:

  1. Has this bag size been physically tested?

  2. Does the complete charm fit?

  3. Is the bail included?

  4. Is the jump ring included?

  5. Are dangling components included?

  6. Has charm depth been considered?

  7. Are sharp edges comfortable inside the package?

  8. Is combined charm weight appropriate?

  9. Is there room below the zipper?

  10. Can staff insert the charm easily?

  11. Can customers remove it easily?

  12. Does the label fit?

  13. Is the SKU readable?

  14. Is quantity clearly marked?

  15. Is the bag clear or colored?

  16. Does the color have a defined purpose?

  17. How many charm SKUs use this size?

  18. How many orders are processed monthly?

  19. How many charm packages are used per average order?

  20. How many bags are actually consumed monthly?

  21. Are samples included?

  22. Are replacement components included?

  23. Are craft kits included?

  24. Are subscription boxes included?

  25. Are wholesale orders included?

  26. Is seasonal demand included?

  27. What is annual bag consumption?

  28. How much safety stock is needed?

  29. What is the supplier lead time?

  30. What is the reorder point?

  31. Is storage space available?

  32. Can bag sizes be standardized?

  33. Should 100 be purchased for testing?

  34. Is the format proven enough for 1,000?

  35. What is the current cost per bag?

  36. Are inventory carrying costs reasonable?

  37. Is the packaging plain or customized?

  38. Could branding change?

  39. Does the charm need additional shipping protection?

  40. Have unsupported waterproof and anti-tarnish claims been avoided?

Frequently Asked Questions

Should I buy 100 or 1,000 charm bags?

Choose:

100

when testing a:

  • New size

  • New collection

  • New label

  • New color

  • New packaging workflow

Choose:

1,000

when the packaging is proven and usage is predictable.

When should I switch from 100 to 1,000?

Consider moving to bulk when:

  • You repeatedly reorder 100-packs

  • One bag size works across many charm SKUs

  • Monthly consumption is stable

  • The packaging has already been tested

How many charm bags do I need per month?

Use:

monthly orders × average separately packaged charm SKUs per order.

Then add:

  • Samples

  • Kits

  • Replacement components

  • Safety stock

Why shouldn't I calculate bags using customer orders alone?

Because one customer order may contain:

10 separately packaged charm SKUs.

That one order could require:

10 bags.

Is 1,000 too many for a small charm business?

Not necessarily.

If a small business uses:

400 bags per month,

1,000 lasts:

approximately 2.5 months.

Is 100 enough when starting a charm business?

A 100-pack can be useful for:

testing and validating packaging sizes.

Should I buy clear charm bags in bulk?

Clear bags can be particularly versatile because they work across:

many charm designs, colors and collections.

Should I buy colored charm bags in bulk?

Only when:

the color has a stable purpose

and:

usage is predictable.

Should I buy 1,000 of every size?

No.

Order according to:

actual usage by size.

Should I buy 1,000 of every color?

No.

Forecast:

actual usage by color.

How much safety stock should I keep?

There is no universal percentage.

Base the buffer on:

  • Demand variability

  • Supplier lead time

  • Wholesale demand

  • Seasonality

How do I calculate a reorder point?

A simple formula is:

average daily bag usage × supplier lead time + safety stock.

Should packaging bags have inventory SKUs?

At meaningful volume:

yes.

Packaging SKUs can make purchasing and replenishment easier.

Can charm bags be used for wholesale orders?

Yes.

Individual labeled bags can help:

  • Organize

  • Count

  • Pick

  • Fulfill

wholesale charm orders.

Are small charm bags enough for shipping?

They are generally better treated as:

inner packaging.

Fragile products may require additional shipping protection.

Are resealable charm bags waterproof?

Do not assume they are waterproof or hermetically sealed unless specifically documented.

Are standard charm bags anti-tarnish?

Not automatically.

Anti-tarnish performance requires appropriate materials specifically designed and documented for that purpose.

Final Verdict: When to Buy 100 vs. 1,000 Bulk Bags for Charms

Choose:

100 charm bags

when your packaging system is still being tested.

That includes testing:

  • Bag dimensions

  • Charm fit

  • Bail clearance

  • Jump-ring clearance

  • Labels

  • Clear vs. colored packaging

  • Charm cards

  • New collections

A smaller quantity reduces the risk of being left with:

hundreds of bags that do not fit your products or workflow.

Choose:

1,000 charm bags

once:

  • Size is proven

  • Labels fit

  • Staff can pack efficiently

  • Multiple charm SKUs use the same bag

  • Monthly consumption is predictable

Calculate demand according to:

individual charm packages—not customer orders.

For example:

150 orders

× 4 separately packaged charm SKUs

=

600 bags per month.

Then include:

  • Samples

  • Replacement components

  • Craft kits

  • Subscription boxes

  • Wholesale demand

  • Seasonal demand

  • Safety stock

The strongest bulk-buying process is:

test 100 → confirm charm fit → verify bail and zipper clearance → confirm labels → standardize core sizes → calculate monthly usage → forecast wholesale and seasonal demand → add safety stock → establish a reorder point → move to 1,000 when consumption justifies it.

Do not buy 1,000 bags merely because:

the unit price looks lower.

Buy 1,000 when:

the packaging format is proven and the business will actually use it.